Getting Everything You Can Out of All You’ve Got - by Jay Abraham #
Date Read: 2019-03-07 #
Notes #
Book about email, internet marketing
Your business should create your own breakthroughs
know your strengths and weaknesses
thinks of everyone as clients, long term
offer a free trial
what is your unique selling proposition?
make them an offer they can’t refuse, provide guarantees, so your clients won’t make the wrong decision
provide a package deal
do small inexpensive tests to gather information
partner with another company to sell to their mailing list
implement a client referral system, easier to generate more sales from existing clients’ friends
reactivate lost clients
use direct mailing, marketing
go after prospects not suspects
trade (without using cash) if it makes sense